INNOVATION or ELIMINATION. WINNING in a World of Constant Change.
In a world of constant disruption, being 'good' is no longer a survival strategy.
This executive playbook provides the mental models and strategic tools you need to turn uncertainty into your competitive advantage.
What you will find in this playbook
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Strategic Agility: How to pivot before the market forces you to.
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Winning Disruption: Tools to turn industry threats into opportunities.
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Executive Mindset: Cultivating a culture of constant innovation.
Innovation or Elimination is a practical manifesto for organizations determined to thrive in an era of accelerating change.
In today’s hyperconnected world, innovation is no longer optional; it’s a matter of survival. Innovation or Elimination reveals how organizations can move beyond outdated, closed models and embrace the power of open innovation to drive real growth.
Drawing on more than two decades of hands-on experience with global corporations, startups, investors, and governments, the book offers a practical roadmap for transforming ideas into impact. Through real-world case studies, from Google and Android to Unilever, Ping An, and Israel’s Startup Nation, the book reveals how leading organizations harness collaboration to stay ahead of disruption, particularly during crises and revolutions.
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Offering a strategic framework for innovation leaders, executives, and policymakers alike, Innovation or Elimination explores the cultural, structural, and leadership transformations required to embed open innovation within organizations. It concludes with actionable tools for mapping ecosystems, engaging startups, measuring success, and striking a balance between short-term performance and long-term vision.
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In particular, this book is ideal for executives, board members, innovation leaders, entrepreneurs, controlling shareholders and policymakers who aspire to transform their organizations into more agile, future-ready enterprises but are uncertain about the most effective strategies to do so or have encountered previous failures. Regardless of experience level, Innovation or Elimination provides actionable insights, proven frameworks, and a fresh perspective to take innovation to the next level , drive it to successful execution as well as best practices for entrepreneurs with respect to how to best deal with corporations.
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About the Author
Mr. Itai Green is a global thought leader, strategist, consultant, and speaker on open innovation and corporate innovation. As the Co-founder and CEO of Global Innovation & Strategy Consulting, he advises leading corporations and governments on how to thrive through collaboration, ecosystem engagement, and technology adoption in an age of constant disruption.
Over the past two decades, Mr. Green has worked with hundreds of organizations across various industries, including finance, insurance, energy, tourism, construction technology, retail, and pharmaceuticals, helping them design and implement innovation strategies that deliver measurable results. His approach bridges the gap between corporate structure and start-up agility, empowering executives to turn innovation from a slogan into a sustainable growth engine.
Green is also the founder of Innovate Israel, a leading open innovation platform, and has become one of the most prominent voices in Israel’s innovation landscape. A sought-after keynote speaker, he has addressed audiences at major global forums, including events hosted by The Economist, the United Nations World Tourism Organization, the South Summit, and the American Chamber of Commerce. In recent years, he was a featured speaker at AmCham Brazil’s CEO Forum, among many other international engagements.
Through his work, writing, and lectures, Mr. Green champions the belief that innovation is not just a buzzword, nor a department, nor merely another corporate objective on the agenda. Instead, it is a mindset, a culture, and above all, a strategic imperative for survival in the modern economy.
Gijs van Wulfen
Founder of FORTH Methodology
"Bridges vision with pragmatism. It does not merely explain why we must innovate; it shows how to begin."
Thomas Koulopoulos
Author of Gigatrends
"A guide for thinking about what comes next... ensuring we don't just innovate faster, but innovate wiser."
Alex Goryachev
WSJ Bestselling Author
"A fundamental requirement for survival. Innovation is not a side project, but the operating system of modern business."
Alberto Onetti
Chairman of Mind the Bridge
"A manifesto for a new kind of leadership. Itai offers something rare: clarity with pragmatism."
Eugene Acevedo
Bank CEO & Author
"Indispensable for anyone serious about innovation. A transformative roadmap for making organizations future-ready."
Andrew Constable
Senior Strategy Consultant
"Lived insight from decades spent at the intersection of technology and strategy. A wake-up call and a roadmap."